Challenge Coffee Barista 2025 was held on September 30, 2025.
This event hosts a barista competition for people with disabilities, aiming to “improve their skills” and “create new employment opportunities”.
Details:https://www.challenge-coffee-barista.org/
This time, our company participated as event volunteers and as one of the sponsors.
On the day of the event, our staff felt as if they were standing on the same stage — their hearts were pounding with excitement. The earnest dedication shown by all the participating teams was truly impressive. Being involved behind the scenes also gave us a renewed appreciation of just how many people come together and combine their efforts to make this event possible.
The SI (ISHIMITSU) Award was presented to the team from Hiroshima Prefectural Mihara Special Needs School, who embodied the “together” spirit of our corporate philosophy: “Think together, Work together for the mutual Prosperity.”
In addition, we sponsored 10 kg of “Stork Natural Rice” as a supplementary prize. This rice is a new brand launched in 2022 by AGRESTART Inc., which conducts agricultural support projects aligned with the stork-nurturing farming methods promoted by Toyooka City, under the vision of “creating a rich environment where storks can live”, using the stork as its symbol. This rice is cultivated without pesticides or chemical fertilizers, following farming methods that are kind to both people and storks, by restoring a rich global environment that allowed return of storks, once vanished from Japan’s skies. Through Stork Natural Rice, we aim to connect diverse people freely in a multifaceted world and foster co-creation, with the mission of passing on the rural landscape to the children of the future.
Our company aims to increase the sales ratio of socially responsible, problem-solving products to 40% by 2030. We will not limit our efforts to a single business unit, and will further expand cross-unit collaboration like this initiative, striving to develop and expand sales of socially responsible products.
