| Food culture differs from one country to another, depending on
climate, meteorological conditions, and values inherent in individual countries.
Maintaining and improving food quality, therefore, requires greater and more continuous
effort than the quality control of industrial products. At S. ISHIMITSU &
Co.,Ltd, we continuously provide farmers and local processing plants with technological
guidance for maintaining and improving product quality. We have also been active
in accumulating quality control know-how; our efforts in this area have resulted
in our acquiring of ISO 9001 certification for roasted coffee bean products. |
| Several properties of coffee beans, such as weight, size, sugar
content and acidity, can be measured and expressed in numerical figures. Measurement
of these properties is most effective in maintaining uniform product quality.
It is not numerical figures, however, that determine whether or not a product
has a rich flavor and aroma. To determine these elements requires human sensitivity.
To cultivate and sharpen such sensitivity, the Company actively dispatches its
employees to Brazil and other coffee-producing countries, where they learn product
features and processing methods unique to respective regions, through first-hand
experience. In this way we are developing specialists in the Company's individual
product lines. |
The food market is characterized by radical fluctuations in demand
and price. To respond promptly to such changes, it is essential to gather precise
information, estimate market trends accurately, and build a network linking various
production centers. As an agent linking producers and consumers,
S. ISHIMITSU & Co.,Ltd collects up-to-date information from both sources,
analyzes it using our wealth of know-how and long experiences as a food trading
company, and feeds back only reliable information to our customers and suppliers.
We also reflect the result of such information analysis in our technological guidance
to producers and processing plants. Our worldwide network thus functions as an
effective means of strengthening our partnership with related parties around the
world. |